{"id":1780,"date":"2013-09-27T14:10:17","date_gmt":"2013-09-27T11:10:17","guid":{"rendered":"http:\/\/emulate.themewoot.com\/?page_id=13"},"modified":"2026-02-07T12:31:07","modified_gmt":"2026-02-07T10:31:07","slug":"ettevottest","status":"publish","type":"page","link":"https:\/\/nordfinance.ee\/en\/ettevottest\/","title":{"rendered":"About us"},"content":{"rendered":"
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ABOUT THE COMPANY<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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NordFinance: an innovative family business with a 27-year history<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The NordFinance story began in 1998, when providing accounting services through a private limited company was a rare occurrence and salaried work was the only option for most accountants. It was a time when becoming an entrepreneur seemed difficult and paper-based work organization required a lot of time and dedication. However, Katrin Esinurme's bold decision and vision were the basis for the birth of NordFinance O\u00dc (at that time called Valmaring O\u00dc). Today, there is no NordFinance is simply an accounting service \u2013 we are a 2nd generation family business with a long history, <\/b>whose strengths are innovation, a practical approach, and the ability to make accounting easy for their clients.<\/p>

***\u00a0<\/p>

Even before the official founding of the company, acquaintances approached Katrin with several accounting questions. At one point, they asked: \u201cBut why don\u2019t you really do it as a business?\u201d, which became a turning point. This simple but influential question was the basis for the first steps that led to the creation of a personal and reliable accounting service. The initial clients came through recommendations, and we are grateful for the trust, as many of the clients from that time are with the company to this day.\u00a0<\/p>

In the early years, in the late 90s, modern cloud-based solutions did not yet exist \u2013 the tools were paper, checks, and a calculator. Checks were sent by mail or delivered in person, and systematizing and managing the entire data volume required a lot of manual labor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Martin Esinurm<\/h2>\n\t\t\t\t\t\t\t
CEO<\/b><\/div>\n\t\t\t\n\t\t\t\t\t\t\t
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Haridus:<\/b> TT\u00dc MSc cum laude<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\tKutsetunnistus<\/span><\/a>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Kadri Esinurm<\/h2>\n\t\t\t\t\t\t\t
Accountant<\/b><\/div>\n\t\t\t\n\t\t\t\t\t\t\t
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Haridus:<\/b> TT\u00dc MSc cum laude<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\tKutsetunnistus<\/span><\/a>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Company growth and new beginnings<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Over time, both the number of clients and the scope of services grew. A significant leap forward occurred when a rapidly growing IT company involved in public procurement joined the company\u2019s client base. This was at a time when Nordfinance had to meet completely new requirements. \u201cThis confirmed the outstanding work done so far, but at the same time was a challenge in itself. In the IT sector, speed and accuracy are of critical importance,\u201d Martin and Kadri recall, adding, \u201cWhile Nordfinance O\u00dc had previously worked mainly with smaller companies, we now saw what large and rapidly developing companies expect from accounting.\u201d This experience highlighted both the company\u2019s strengths and the need to adapt to the new situation.\u00a0<\/p>

By 2011, the company had four family members \u2013 Katrin, her husband, and son Martin with his wife Kadri. However, the autumn of the same year brought the company its most difficult challenge. After a long battle with illness, the heart of the company, Katrin Esinurm, passed away. This event had a profound impact on the entire family and also put the future of the company in doubt. How can we move forward if we can no longer ask the leader and the most experienced specialist for advice?\u00a0<\/p>

Although Martin and Kadri had been working in accounting for smaller clients for a few years, taking on the role of CEO seemed like something completely different. However, after careful consideration, they jointly decided to continue with the company and Martin took over with Kadri's support. The role of CEO of NordFinance<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Klientide tagasiside<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"Siim <\/div>
Siim M\u00e4nnart <\/div>
29. September, 2025.<\/div> <\/div> <\/div> \"Google\"\"Google\"\"Google\"\"Google\"\"Google\"<\/span>
Martin is efficient to work with and always keeps our company's books in order. He has an excellent knowledge of his field, including investment accounting, and is proactive in giving advice on how to do things better. However, if I do have a question, I always get a prompt and knowledgeable answer.<\/div> <\/span> <\/div> <\/div>
\"J\u00fcri <\/div>
J\u00fcri Tibar <\/div>
29. September, 2025.<\/div> <\/div> <\/div> \"Google\"\"Google\"\"Google\"\"Google\"\"Google\"<\/span>
I run a one-man business in construction and engineering. With Martin's accounting services, we have been able to get our company's finances in order and operate with peace of mind. In the construction sector, there are always a lot of ongoing changes and quick decisions, so it's important that our accountant is quickly available and can give good advice. Martin has been extremely professional and flexible. I get things done in a concise and concrete manner. Thank you for keeping my company's finances in impeccable order!<\/div> <\/span> <\/div> <\/div>
\"Silver <\/div>
Silver <\/div>
29. September, 2025.<\/div> <\/div> <\/div> \"Google\"\"Google\"\"Google\"\"Google\"\"Google\"<\/span>
Years of cooperation confirm the good quality of the service. I strongly recommend it!<\/div> <\/span> <\/div> <\/div>
\"Georg <\/div>
Georg <\/div>
29. September, 2025.<\/div> <\/div> <\/div> \"Google\"\"Google\"\"Google\"\"Google\"\"Google\"<\/span>
Olen v\u00e4ga rahul Nordfinance raamatupidamisteenusega. Olen v\u00e4ikeinvestor ja saan oma k\u00fcsimustele kiirelt asjalikud vastused. Koost\u00f6\u00f6 on sujunud v\u00e4ga ladusalt. Soovitan!<\/div> <\/span> <\/div> <\/div>
\"Sam <\/div>
Sam <\/div>
29. September, 2025.<\/div> <\/div> <\/div> \"Google\"\"Google\"\"Google\"\"Google\"\"Google\"<\/span>
Nordfinance can provide relevant answers to accounting questions. Pleasant service!<\/div> <\/span> <\/div> <\/div>
\"Asnate <\/div>
Asnate <\/div>
29. September, 2025.<\/div> <\/div> <\/div> \"Google\"\"Google\"\"Google\"\"Google\"\"Google\"<\/span>
Martin takes care of the accounting of the Estonian Montessori Association. When he heard more about the activities of the association, he became interested in helping us in this regard.\nIf we have any questions, we can conveniently consult him on Messenger. If it has sometimes turned out that some document is missing, he has taken it upon himself to ask for recurring invoices and saved us time. All accounting and tax issues can be resolved with him!<\/div> <\/span> <\/div> <\/div>
\"Nikolay <\/div>
Nikolay Roll <\/div>
29. September, 2025.<\/div> <\/div> <\/div> \"Google\"\"Google\"\"Google\"\"Google\"\"Google\"<\/span>
I like how everything is simple and easy with Martin. If i have a question he is there to answer it. He has set up a system of tools which are easy to manage and stress free. He is guiding me through things so accounting is a breeze. Highly recommend!<\/div> <\/span> <\/div> <\/div>
\"T\u00f5nu <\/div>
T\u00f5nu <\/div>
29. September, 2025.<\/div> <\/div> <\/div> \"Google\"\"Google\"\"Google\"\"Google\"\"Google\"<\/span>
In the construction sector, it is important to monitor construction budgets and compare them with actual costs, as this has a direct impact on the success of our projects. Nordfinance's service has given us exactly what we need - accuracy, reliability and professional support. Together, we have established workable processes that allow us to keep an eye on things with minimal time. I am particularly grateful for Martin's quick response and flexibility, which has been a great help during our busy periods. Nordfinance's service has given us peace of mind that our finances are in order and it allows us to focus on what we do best - providing a quality construction service.<\/div> <\/span> <\/div> <\/div>
\"Kristo <\/div>
Kristo <\/div>
29. September, 2025.<\/div> <\/div> <\/div> \"Google\"\"Google\"\"Google\"\"Google\"\"Google\"<\/span>
Nordfinance's accounting service has been a real help in running my business. As a sole trader, I have to take care of a lot of things myself, but thanks to your reliable service, I can concentrate on my business without any worries. You're always there when I have questions or need advice and I appreciate your thoroughness. I am very satisfied and will definitely recommend you to others!<\/div> <\/span> <\/div> <\/div>
\"M\u00e4rt <\/div>
M\u00e4rt Lepik <\/div>
29. September, 2025.<\/div> <\/div> <\/div> \"Google\"\"Google\"\"Google\"\"Google\"\"Google\"<\/span>
I can safely entrust the accounts of my various organisations to Martin. I appreciate his friendliness and prompt communication - this means I can always feel free to discuss any issues I need to discuss over the phone, and can be confident that my finances are in good hands.<\/div> <\/span> <\/div> <\/div>
\"Liis <\/div>
Liis Siiroja <\/div>
2. April, 2025.<\/div> <\/div> <\/div> \"Google\"\"Google\"\"Google\"\"Google\"\"Google\"<\/span>
Thank you, Martin, for supporting us on this project!! You are reliable, fast, flexible and always ready to think along - a great help and a great partner! \ud83d\ude42<\/div> <\/span> <\/div> <\/div>
\"Drinks <\/div>
Drinks International <\/div>
8. January, 2025.<\/div> <\/div> <\/div> \"Google\"\"Google\"\"Google\"\"Google\"\"Google\"<\/span>
For reliable financial expertise, Nordfinance is unmatched. Their detailed approach ensures very accurate bookkeeping, tax preparation,\u00a0and insightful financial analysis, allowing businesses to thrive with confidence.<\/div> <\/span> <\/div> <\/div>
\"Rain <\/div>
Rain M\u00e4nnikus <\/div>
29. November, 2024.<\/div> <\/div> <\/div> \"Google\"\"Google\"\"Google\"\"Google\"\"Google\"<\/span>
I'm working with Martin from 2022. His work is fast and decent. I like the fact that he gives timely and thorough information about missing documents.<\/div> <\/span> <\/div> <\/div> <\/div>
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Values \u200b\u200bthat build trust<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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In 2025, NordFinance will celebrate its 27th year of operation. Over the decades, the success of our family-owned business with a personal approach has been based on solid values \u200b\u200bthat help maintain our personal approach, reliability, and innovative spirit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCustomer-centric approach\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tWe always think from the customer's perspective and do everything we can to make their life as an entrepreneur easier. Whether it's step-by-step instructions for setting up the necessary access or proactive advice on tax issues.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tInnovation and efficiency\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tWe seek and implement smart solutions that make accounting more streamlined and convenient for entrepreneurs. Our goal is to make managing finances take less time and provide more clarity.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tContinuous development and knowledge sharing\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tWe regularly invest in training our team to stay up to date with legal changes and industry innovations. Knowledge is the foundation of our work and allows us to provide the highest quality accounting services.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tWe are always just a phone call away for our clients. In case of any question or doubt, the client does not have to wait \u2013 we are always available by their side, thinking along with them and sharing our expert knowledge.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Paperless accounting: efficiency and innovation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Digitalizing the workflow was a natural next step. In 2017, the company adopted SmartAccounts online accounting software. This was not just a convenient solution, but also a necessary step to optimize work processes. Two years later, another important tool was added \u2013 Envoice expense management software, which enabled document digitization and automation. \u201cIt was with SmartAccounts game changer<\/i>\",\" explains Martin. \"I no longer had to keep track of folders and papers with my finger. The necessary information started moving digitally and automatically reached the accounting system, and the processes became significantly smoother.\"<\/p>

Previously, invoices arrived in different ways \u2013 one client sent documents one by one by email, another brought a pile of paper to the mailbox once a month. \u201cI wouldn\u2019t even want to think about that again,\u201d laughs Martin. \u201cAfter using SmartAccounts and Envoice, I can\u2019t imagine having to manually enter data from paper.\u201d<\/p>

These innovations led to a more streamlined workflow and allowed NordFinance to focus on a more customer-centric approach. The paperless workflow made life much easier for customers and led to rapid growth \u2013 today, more than 150 long-term customers trust Nordfinance.<\/p>

The changes continued the following year. While the company operated from a home office for 20 years, until 2018, as the client base expanded, the presence of a professional office became indispensable. In 2018, Nordfinance O\u00dc moved to the Tehnopol business park, where it was possible to offer professional meeting rooms for clients and take the company to a new level. All the innovations of previous years led to a name change to NordFinance O\u00dc in 2020.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Nordfinance in numbers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Years of experience<\/div>\t\t\t
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Digital<\/div>\t\t\t
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Fun moments from our journey<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Although the NordFinance journey is full of professional challenges and innovations, it is also full of humorous memories:<\/p>

\ud83d\udccc Exchange shoes for accounting services?
<\/b>When the company's client meetings were still held in the home office, a funny story once happened - a client accidentally left after a discussion wearing Martin's shoes! When the shoes were replaced with the correct ones a few days later, a story was born that is still remembered with laughter.
<\/b><\/p>

\ud83d\udccc Mobile phone \u2013 a luxury, not a standard work tool<\/b>
<\/b> One of the first clients decided to buy Katrin a mobile phone, which was rare at the time, so she could contact her accountant more quickly. Today, this seems obvious, but in the 90s, it was a real innovation!<\/p>

\ud83d\udccc History on the shelves<\/b>
<\/b> Although accounting has become digital today, you can still find folders and paper documents from the first years of operation in our archive room - a little nostalgic reminder of where we started.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

ETTEV\u00d5TTEST NordFinance: 27-aastase ajalooga uuendusmeelne pereettev\u00f5te NordFinance lugu algas 1998. aastal, mil raamatupidamisteenuste pakkumine osa\u00fchingu kaudu oli haruldane n\u00e4htus ja palgat\u00f6\u00f6 oli enamikule raamatupidajatele ainuvalik. See oli aeg, mil ettev\u00f5tjaks saamine tundus keeruline ning paberip\u00f5hine t\u00f6\u00f6korraldus n\u00f5udis palju aega ja p\u00fchendumist. Kuid Katrin Esinurme julge otsus ja n\u00e4gemus oli aluseks NordFinance O\u00dc (tol hetkel nimega […]<\/p>","protected":false},"author":1,"featured_media":2795,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1780","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/nordfinance.ee\/en\/wp-json\/wp\/v2\/pages\/1780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nordfinance.ee\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nordfinance.ee\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nordfinance.ee\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nordfinance.ee\/en\/wp-json\/wp\/v2\/comments?post=1780"}],"version-history":[{"count":217,"href":"https:\/\/nordfinance.ee\/en\/wp-json\/wp\/v2\/pages\/1780\/revisions"}],"predecessor-version":[{"id":5499,"href":"https:\/\/nordfinance.ee\/en\/wp-json\/wp\/v2\/pages\/1780\/revisions\/5499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nordfinance.ee\/en\/wp-json\/wp\/v2\/media\/2795"}],"wp:attachment":[{"href":"https:\/\/nordfinance.ee\/en\/wp-json\/wp\/v2\/media?parent=1780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}